Mother Tongue
Sydney Hymanson is a Digital Marketing Strategist at Embrace Creatives, focusing on consumer insights, brand positioning, and developing digital marketing strategies to enhance online sales. Simultaneously, Sydney works as an AI Content Writer at Mother Tongue, refining AI-generated content and producing high-quality articles and creative pieces. Previously, Sydney held the role of Social Media Strategist and Copywriter at OLIVER Agency, where market research and SEO strategies contributed to effective brand communication for prominent clients. Earlier experience includes teaching piano and voice at School of Rock, designing personalized lesson plans. Sydney holds a Master of Arts in Classical and Contemporary Text from the Royal Conservatoire of Scotland and a Bachelor of Fine Arts in Acting from the University of Miami.
Mother Tongue
Mother Tongue is the informed choice for anyone in advertising or marketing who needs to be sure that the foreign-language versions of their copy will be as good as the original in every way – and of course, delivered on time! Our copywriters are based all over the world and are selected on the basis of their excellent writing skills combined with language ability. They are all specialists in creative translation, adaptation and transcreation and we have a range to cover all disciplines, including TV scripts, press ads, online, straplines/endlines, radio scripts, posters, websites, brochures, DM and promotional material. We will also give local market guidance for research concepts and creative consultation including feasibility studies on straplines/endlines. For larger advertising localization projects and decoupling we have been able to adapt our own processes to the various workflow solutions and supply chain process technologies provided by either client or pre-press/pre-media service providers, delivering a centralised scalable resource. With major projects under our belt, we have demonstrated that the solutions we offer are effective and deliver all the cost efficiencies you would expect.