Erika Bennett

Erika has sparked conversation, shaped opinion and driven results for some of the world’s most prestigious entertainment and consumer brands through insights-driven campaigns that have created meaningful and mutually beneficial brand/consumer relationships. She was recognized in 2018 as one of AdAge’s 40 under 40 and in 2016 as one of the Holmes Report’s Innovator 25.

Erika currently serves as Instagram’s Global Culture and Community Marketing lead where she drives the development and growth of a new department at Instagram designed to activate, enable and amplify emerging culture on the platform by amplifying underrepresented communities who are often at the epicenter of culture but do not often get the credit for it. To date, she is responsible for leading the lionshare of creative output for the department and remains instrumental in developing Instagram’s community strategy.