Charlotte Samuelu

Principal at Motive Partners

Charlotte Samuelu joined Motive Partners in 2023 is a Principal on the Finance team supporting the Motive Ventures platform based out of the Berlin office. At Motive, Charlotte leads the financial reporting, accounting and operations functions for Motive Ventures.

Prior to joining Motive, Charlotte was a founding member of embedded/capital, a Berlin based early-stage financial technology investment firm, which was acquired by Motive Partners in February 2023, to form the early-stage arm of the Motive Partners platform.

Prior to this, Charlotte held the role of Principal, Finance & Strategy at finleap, leading finance and reporting workstreams alongside executing company-wide strategic initiatives. Charlotte began her career at PwC New Zealand as a Manager in the Wellington Corporate Finance team.

Charlotte holds a Bachelor of Commerce and Administration from Victoria University of Wellington and was a former CFA Charterholder (2018 - 2020).


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Motive Partners

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Motive Partners is a private equity firm with offices in New York City and London, focusing on growth equity and buyout investments in software and information services companies based in North America and Europe and serving five primary subsectors: Banking & Payments, Capital Markets, Data & Analytics, Investment Management, and Insurance. Motive Partners brings differentiated expertise, connectivity, and capabilities to create long-term value in financial technology companies.


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