Motom
Michael Palmer is an accomplished media executive with extensive experience in digital video production and consulting. Currently serving as the Executive in Charge of Digital Video at KQED since September 2021, Michael manages all aspects of digital video strategies and revenue. Michael is also the Founder and Advisor of Motom and has provided consulting services for various publishers and companies, including Wealthion, which quickly grew its YouTube subscriber base, and Muzology, where engaging methods were developed for teaching math. Previously, Michael held significant roles at The Hollywood Reporter and Billboard as GM of Video, achieving substantial growth in video views, and advised iconic media brands such as Rolling Stone. Michael holds a Bachelor’s Degree in Film Production and Business from the University of Southern California.
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Motom
Motom empowers brands and retailers to transform creator and affiliate partnerships into sustainable revenue streams with Anchor, the industry-leading, brand-exclusive creator storefront and attribution platform. Developed by seasoned retail and social commerce experts, Anchor is trusted by top retailers like Macy’s, Bloomingdale’s, Walmart, and Chewy, as well as direct-to-consumer brands such as J.McLaughlin, Forever 21, Free People, and EmerginC. Key features of Anchor include: • Auto-generated, creator-curated, and brand-exclusive storefronts • Full-funnel creator and product-level performance data • Turnkey, scalable solutions that are easy for both brands and creators • An ambassador application platform built for growth • Integration with all affiliate networks • First-party customer data capture capabilities • Honey-proof discount code integration • Creator managed services, from onboarding to paid campaigns As third-party commerce platforms like TikTok Shop, Amazon, LTK, and ShopMy dominate, direct-to-consumer brands and retailers need their own social commerce solution to thrive in the creator economy. Creator storefronts significantly streamline the customer journey, increasing creator conversion rates by 3x to 12x. Visit company.motom.me/anchor to book a demo.