Motom
Wendy Wildfeuer is the Founder of Motom, a company established in April 2019 that enhances social commerce and brand attribution to create seamless shopping experiences for consumers. Prior to this role, Wendy served as Senior Vice President and Founder of The NBCU Content Studio at NBCUniversal Media, LLC, from June 2014 to November 2018, where responsibilities included launching a new revenue growth initiative focused on original content creation and targeted distribution. Wendy has held several leadership positions at various companies, including Senior Vice President of Integrated Marketing & Network Partnerships at NBCUniversal, Vice President of Client Solutions Digital Entertainment at Defy Media, and Senior Vice President of Marketing at Alloy Digital. Wendy began a career in marketing at the National Basketball Association and Lowe & Partners, and holds a Bachelor of Arts in Advertising from the University of Maryland.
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Motom
Motom empowers brands and retailers to transform creator and affiliate partnerships into sustainable revenue streams with Anchor, the industry-leading, brand-exclusive creator storefront and attribution platform. Developed by seasoned retail and social commerce experts, Anchor is trusted by top retailers like Macy’s, Bloomingdale’s, Walmart, and Chewy, as well as direct-to-consumer brands such as J.McLaughlin, Forever 21, Free People, and EmerginC. Key features of Anchor include: • Auto-generated, creator-curated, and brand-exclusive storefronts • Full-funnel creator and product-level performance data • Turnkey, scalable solutions that are easy for both brands and creators • An ambassador application platform built for growth • Integration with all affiliate networks • First-party customer data capture capabilities • Honey-proof discount code integration • Creator managed services, from onboarding to paid campaigns As third-party commerce platforms like TikTok Shop, Amazon, LTK, and ShopMy dominate, direct-to-consumer brands and retailers need their own social commerce solution to thrive in the creator economy. Creator storefronts significantly streamline the customer journey, increasing creator conversion rates by 3x to 12x. Visit company.motom.me/anchor to book a demo.