Tom Borda

Tom Borda has a diverse work experience spanning several industries. Tom is currently the Director of OEM Sales & Partnerships at Motorq, a leading connected car startup. In this role, they work with OEMs such as GM, Ford, and Stellantis to help businesses leverage embedded OEM data for more efficient fleet operations.

Before joining Motorq, Tom worked at Consumers Energy from 2019 to 2022. Tom initially served as a Product Manager, focusing on residential electric vehicles, and later progressed to become the Director of Energy Management. In this leadership role, they led a team of energy engineers and pilot program managers, ensuring customer satisfaction and team safety during the COVID-19 pandemic.

Prior to Consumers Energy, Tom had a successful tenure at General Motors starting in 2015. Tom held multiple roles within GM, including Fleet Product Manager, Buick GMC Sales Operations, Marketing Strategy Manager, Product Marketing Manager for Chevrolet Volt & Bolt EV, and Assistant Marketing & Advertising Manager for Chevrolet Volt & Bolt EV. In these positions, they were responsible for supporting cross-functional teams, acting as a product expert, and driving strategic growth plans.

Tom also had a short-term special assignment at General Motors Middle East, where they created a regional growth plan to achieve stretch market share goals.

Before their time at General Motors, Tom worked at Competitor Group, Inc. as the Manager of Media Sales. Tom was the highest revenue generator among a team of nine sales professionals. Tom previously worked at Windy City Publishing as an Account Executive, where they successfully increased revenue for an active lifestyle magazine.

Tom began their career with internships at the Australian Olympic Committee and Sport Australia, gaining valuable experience in event management and consulting.

Overall, Tom Borda's work experience is characterized by a strong focus on sales, marketing, product management, and strategic planning across various industries.

Tom Borda completed their primary education with a Bachelor's degree in English from Washington and Lee University in 2006. Tom furthered their education by pursuing a Masters degree in Sports Management from Bond University between 2006 and 2007. Later, in 2012, Tom attended Northwestern University - Kellogg School of Management, where they obtained an MBA degree focused on Marketing and Entrepreneurship, which was completed in 2015.