Jose Sequera

Jose Sequera has a diverse work experience in various roles and companies. Jose worked as the Head of Retention at Mott & Bow from 2022. In their previous role as a Product Manager at La Haus from September 2021 to May 2022, they launched a product called La Haus Plus, which attracted 130 customers in 45 days and generated approximately $4.5 million in Gross Transaction Value (GTV). Prior to that, they served as a Growth Marketing Manager at La Haus from May 2021 to September 2021.

From July 2020 to May 2021, Jose worked as a Retention Manager at Trafilea, an e-commerce group specializing in direct-to-consumer global brands. Jose played a key role in the company's rapid growth and profitability in the e-commerce space.

Before Trafilea, Jose was the Head of Growth at Pinbus.com from February 2018 to July 2020. In this role, they developed buyer personas and implemented marketing strategies using Facebook and Google Ads, resulting in a significant increase in annual revenue and a lower cost per acquisition. Jose also successfully implemented Facebook Ads as a major revenue driver for the company.

Prior to Pinbus.com, they worked as a Growth professional at Platzi INC from April 2016 to October 2017, where they focused on email marketing strategies and segmentation, improving engagement metrics and optimizing costs.

In their earlier career, Jose served as a CRM professional at Linio Group from August 2013 to April 2016. Jose was responsible for developing loyalty programs and email marketing strategies based on customer behavior and data analysis, leading to improved conversion rates and revenue for the company. Jose also conducted A/B testing to enhance open and click rates.

Jose started their career as a Marketing professional at AIESEC from February 2012 to July 2013, where they worked on the external positioning campaign for the AIESEC Andes brand.

Finally, they gained experience through an internship at BBVA Horizonte from August 2010 to January 2011, where they supported the trading desk by providing reports and database programming using Visual Basic for Excel.

From 2007 to 2012, Jose Sequera attended the Universidad de Los Andes, where they earned a Bachelor of Science degree in Industrial Engineering. During their studies, they specialized in the field of Finance and Operations Research.