Troy Sicotte

President & Global GM at Mountain Hardwear

Troy Sicotte's work experience includes key roles at different companies. Troy started their career as a Buyer & Professional Department Manager at Musician's Depot from 1997 to 2000. Next, they worked as an E-comm Consultant at thomason.com, a division of Asbury Automotive Group, from 2000 to 2002. From 2002 to 2005, they served as a Regional Tech & Sales Representative at Birkenstock USA, LP.

In 2005, Sicotte joined The North Face as a Key Account Manager representing the footwear and equipment division. Troy later became the Sales Director & Brand Manager for The North Face's West Coast Manufacturer's Rep Agency, where they achieved significant growth and success. Troy then held various director-level positions, including Director of Sales for the US Midwest, Director of Sales for the US National Specialty Run & Snowsports, Director of Sales for the US Midwest and Director of Sales for Footwear.

In 2016, they joined 034Motorsport as the Global Director of Sales, where they were responsible for overseeing all aspects of Sales and Marketing strategy. Troy'sexperience at 034Motorsport included positioning the company as a world-class vendor of OEM+ Replacement, Performance, and Motorsport Hardware and Software solutions for VW Auto Group vehicles. Troy left 034Motorsport in November 2018.

Since 2018, Sicotte has been working at Mountain Hardwear, initially serving as the Vice President of Sales for North America. In June 2021, they were promoted to the role of President & Global GM.

Outside of their professional career, Sicotte also had an extensive music career, working as a bass guitarist, contra electric bassist, upright bassist, violinist, and guitarist. Troy collaborated with musicians like Justin King and toured to support showcases on the east and west coast. Troy signed a record contract with Sony Epic Records in 2005.

Troy Sicotte's education history includes studying Ethnic Studies and Business at the University of Oregon. However, no specific start or end year for this education is provided. Additionally, Troy Sicotte studied Music Performance with a focus on Bass and Violin at Warner Pacific University, earning a degree in Music Performance. No details regarding the start or end year for this education are specified.

Links

Previous companies

Asbury Automotive Group logo
The North Face, a VF Company logo

Timeline

  • President & Global GM

    June, 2021 - present