Beatriz Martinez

Beatriz Martinez is a Marketing Campaign Manager at Mouseflow, specializing in B2B SaaS with a focus on customer-centered strategies and data-driven insights. With over 15 years of experience across Brazil and Denmark, Beatriz has worked with multinational companies like Unilever and L’Occitane, as well as in startups, where they honed their entrepreneurial mindset. Currently at Muinmos, Beatriz leads efforts in brand repositioning and integrated marketing strategies, having achieved significant increases in website traffic and lead generation. Beatriz holds an MBA in Business Strategic Management from FIA Business School and a Bachelor's degree in Social Communication with a major in Advertising and Marketing from ESPM.