Gabriela Sáenz Alanís

Gabriela Sáenz Alanís has extensive experience in marketing and brand management. Gabriela is currently working as the Head of Marketing Mexico at Movado Group, Inc, where they are responsible for developing and executing marketing plans for various brands in the watches and jewelry category. Prior to this, they worked at El Puerto de Liverpool as a Senior Brand Marketing Manager, where they created marketing strategies for the Cosmetics department, as well as a Marketing Brand Manager, where they focused on Liverpool exclusive brands. Gabriela also worked as a Brand Display Senior Coordinator, developing in-store campaigns and visual merchandising strategies. Before joining El Puerto de Liverpool, Gabriela worked at Camuto Group as a Brand Manager, where they defined brand strategies and managed marketing plans. Gabriela began their career at Havas Group as a Senior Media Planner and gained early experience as a Retail Communications Intern at British American Tobacco.

Gabriela Sáenz Alanís attended Tecnológico de Monterrey from 2005 to 2010, where they pursued a degree in Marketing. In 2007, they also studied Retail Visual Merchandising, a field related to Fashion Marketing, at the same institution. In 2008, they briefly attended Istituto Lorenzo de' Medici to study Fashion Marketing. Gabriela further expanded their knowledge in branding experiences by completing a program at CENTRO diseño | cine | televisión in 2013.