Shefali Murdia

Vice President, Global Marketing at Movado Group

Shefali Murdia has an extensive work experience in the marketing industry. Shefali started their career at Unilever, where they held multiple roles as an Assistant/Associate Brand Manager for various brands such as Wisk, Caress, and Dove. Shefali then transitioned to become a Global Brand Manager for CLEAR and later worked as a UN World Food Programme Partnerships Manager. Shefali joined The Estée Lauder Companies Inc. as the NA Lead for Makeup Marketing before moving on to Pernod Ricard. At Pernod Ricard, they served as a Senior Brand Manager for ABSOLUT, followed by roles as a Brand Director for Chivas Regal & Royal Salute and a Digital Engagement Director for the Whiskey & Gin Portfolio. Shefali then moved to Proximo Spirits as the Group Brand Head/VP for Premium Spirits & Innovation. Currently, they are employed at Movado Group, Inc where they hold the position of Vice President of Global Marketing.

Shefali Murdia pursued a Bachelor of Science (BS) degree in Economics and Communications from New York University from 2000 to 2004.

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