Laura Santiago Peinado

Laura Santiago Peinado is a Senior Business Intelligence Analyst at Movistar Prosegur Alarmas since February 2023, specializing in decision-making processes related to customer retention and intelligence. Previously, Laura held the position of BI & Reporting Senior Professional at Verisure Securitas Direct, focusing on marketing customer analytics and dashboard creation. Prior roles include various analytics and reporting positions at DIA Group, Supersol, Pernod Ricard, Orange España, and Universidad Carlos III de Madrid. Laura holds a Bachelor's degree in Statistics and Business from Universidad Carlos III de Madrid and a Master's degree in Professional Development from Universidad de Alcalá.