Alana Gonzales

Alana Gonzales is a digital content strategist at Mower Agency. Alana previously worked as an intern for Major League Baseball, where they Ideated the concept, storyboarded the vision, coordinated and conducted the interview, sourced all visual assets, and helped produce an organic social video for MLB’s Play Ball Instagram, Twitter, and Facebook channels.

Alana also maintained an organic social content calendar and created posts for MLB’s All-Star Game, Play Ball, and Major League Life social channels. During All-Star Week, they live posted on All-Star Game channels for the SiriusXM All-Star Futures Game, the MLB All-Star Celebrity Softball Game, the T-Mobile Home Run Derby, and the All-Star Red Carpet Show presented by Mastercard and Capital One’s PLAY BALL PARK activities.

In addition, Alana tracked celebrity engagement on their social channels for the MLB All-Star Celebrity Softball Game leading up to, during, and following the game. Her daily tasks included Instagram story engagement tracking, player milestone tracking, Fanalytics content tagging, YouTube playlist and end screen organization, Greenfly (the hub of live content from all 30 parks) asset management, and content tracking for jewel events such as the Mexico Series and the London Series on all MLB, Cut4, Las Mayores, Play Ball, and All-Star Game channels.

Alana Gonzales has a Bachelor's degree in Communication and Media Studies from Le Moyne College with a minor in Marketing. Alana also has a high school diploma from Owego Free Academy. Alana Gonzales is certified from the Google Analytics Academy in Google Analytics for Beginners.