Tianrong Lu

Tianrong LU is a PhD candidate and marketing professor at the Institut Français de la Mode since September 2024. Currently serving as a retail marketing merchandiser at Moynat, Tianrong manages sales monitoring and analysis across 34 global stores, prepares reports, strategies for budget and product distribution, and conducts trend analysis. Previous experience includes roles as a collection merchandiser at CELINE, where responsibilities encompassed collection planning and showroom preparation, and as a retail merchandiser at Chloé, focusing on sales monitoring and stock management. Further expertise includes merchandising roles at BATA, Galeries Lafayette, and Proenza Schouler, alongside academic qualifications in fashion management and design from esteemed institutions in France.