MPG Media Services
Tyra Frazier's most recent work experience was at MPG Media Services, where they worked as an Account Executive starting in August 2022. In this role, they managed accounts that required assistance with multi-market out-of-home, social/display, and OTT advertising campaigns. Tyra utilized proprietary geo-framing technology to accurately define and target specific audiences and monitored campaign performance, analyzed data, and made data-driven recommendations for optimization. Before that, they worked at AJS Hotels as an Area Event Services Administrative Assistant from August 2021 to August 2022.
Tyra Frazier attended the University of Louisville from 2015 to 2020, where they earned a Bachelor of Arts degree in Communication and Media Studies.
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MPG Media Services
MPG Media Services is the home to MPG Media, MPG Digital, and MPG Analytics MPG Media has successfully assisted full-service agencies and clients direct with outdoor (OOH) media placement and large format print production since 1990. Our team specializes in multi-market buys, dealing with countless OOH vendors and mediums. We will always develop, recommend, and execute the most effective campaign for your company and product. MPG also has access to the best large format production the industry has to offer. Due to long lasting vendor relationships, and a mass volume of business, MPG receives unbeatable pricing which we can pass on to our customers. In 2019 MPG Media launched MPG Digital Services creating a team which specializes in Convenience Store DOOH Networks. MPG Digital represents a network of 7,000 c-stores with video screens reaching over 200 Million people per month. In 2020 C-Stores were deemed as an “essential” business, this has presented our clients with a great way to continue to reach the on-the-go consumer of today. In 2020 MPG Media launched MPG Analytics. Our analytic team harnesses the power of data to provide actionable insights improving marketing campaign effectiveness. Insights include behavioral analysis, customer predictive analysis, competitor analysis/conquest marketing, advertising strategy, retention analysis, and more…