Billy Collins

Brand Strategy Consultant

Billy Collins is a seasoned marketing and brand strategy professional with extensive experience across various industries, including consumer packaged goods, retail, and technology. Currently serving as a partner in the knowledge team at Courageous since March 2019, Billy advises clients on communication, innovation, and culture changes. As a Brand Strategy Consultant at Market Performance Group, engaging clients with consumer-insight-driven recommendations, and as Founding Principal of Common Wealth Brand Strategy, Billy has established a reputation for delivering actionable strategies. Previous roles include Chief Marketing Officer at Soapbox, where strategic efforts raised brand awareness, and diverse leadership positions at Johnson & Johnson, focusing on brand management and marketing initiatives for notable products. Billy holds a BA in Public Policy Studies from Duke University and an MBA in Marketing and Sustainable Enterprise from UNC Kenan-Flagler Business School.

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