Tracy Echikson

Tracy Echikson is an experienced marketing consultant with a strong background in strategic marketing and project management. Currently at Market Performance Group since January 2013, Tracy specializes in marketing strategy, go-to-market strategy, retail leadership, and communications planning. Prior roles include serving as a Marketing/CPG Consultant at TSE Consulting LLC, where services were provided to Johnson & Johnson Consumer Healthcare, and as Marketing Director at Wyeth Consumer Healthcare. Additional experience encompasses brand management at The Ghirardelli Chocolate Company, product direction at Johnson & Johnson, and consulting roles at Arthur D. Little and Hudson River Group. Tracy holds an MBA in Marketing from the University of Michigan's Stephen M. Ross School of Business and a BA in English from Dartmouth College.