MPM Products Ltd
Samantha Greenwood is an experienced marketing professional currently serving as the Chief Marketing Officer (CMO) for MPM Products Ltd since March 2022. Prior to this role, Samantha held the position of CMO & Head of Commercial for Northern Europe at The Kraft Heinz Company from November 2020 to March 2022. Samantha's career at Mondelēz International spanned over eight years, with roles including UK, Ireland & Global Cadbury and Senior Category Director for Chocolate in North America, among others. Earlier marketing experience includes positions at Coors Brewers, focusing on international brand development, and holding a Marketing Manager role at Mondelēz International for well-known coffee brands. Samantha holds a BA Hons in Industrial Economics from the University of Nottingham and a PGDip in Management Studies from The University of Nottingham Trent Business School.
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MPM Products Ltd
MPM (Making Pet Food Matters) was created in 2002 when co-founders Roger Wood, Roger Coleman and Jon Kinsey decided they didn’t want to feed their dogs meat filled with additives and fillers. They weren’t satisfied with what was available, so they decided to make it themselves. In 2006 Applaws, a brand of high quality, 100% natural, ethically sourced premium pet food was launched in specialty retailers across in the UK. Applaws was targeted to knowledgeable cat and dog owners looking for the best products to nurture and reward their pets. Applaws also launched a world first – 80% grain free chicken dry food in 2009. Today the Applaws range has grown to nearly 200 natural recipes for cats and dogs. In 2008, Encore Pet Food was launched. Originally for the UK grocery market, but now sold around the world to time-strapped but welfare-conscious consumers interested in feeding their cats and dogs the very best in natural nutrition. In late 2017, MPM launched Reveal into the food, drug and mass channel in the USA, with a range of 10 cat SKU’s with limited ingredient, grain free recipes. Safeway was the first retailer to launch in over 200 stores in Northern California, with further expansion into this retail segment planned for 2018. As consumer interest in premium pet food has grown, so has MPM. By 2013 it sold its 100 millionth unit of wet cat food worldwide. Its brands are now sold in 49 markets worldwide with offices in the UK, Australia, China and USA. A majority stake of our business is owned by private equity companies since 2016, with the most recent acquisition being made by 3i in December 2020. The business is headquartered in Manchester, UK.