Summer Silander

Summer Silander is an accomplished Ecommerce Optimization Manager at MPM Products Ltd since October 2023, with extensive experience in digital merchandising and product management. Previously, during tenure at Neiman Marcus Group from September 2019 to October 2023, Summer specialized in the Ralph Lauren brand, overseeing the product lifecycle across multiple categories and significantly enhancing conversion rates. Additional roles include Paid Search Specialist at Centro, where Summer managed budgets of up to $250,000 for high-revenue campaigns, and Site Merchandising Intern at rue21, where Summer focused on enhancing the customer journey. Summer began a retail career at Carters Inc., progressing from Customer Service Lead to Sales Associate while honing skills in visual merchandising. Summer holds a Bachelor’s Degree in Merchandising and Digital Retailing from the University of North Texas.