Roby S. is a seasoned professional with extensive experience in the gaming and marketing sectors, currently serving as Managing Director for Italy at William Hill International since January 2022. Previously, Roby held various roles at William Hill from January 2009 to January 2022, including Regional Commercial Manager and Marketing Director for Italy and Spain, where responsibilities included managing marketing, operations, and P&L across Southern European markets. Additional roles included General Manager & Marketing Director for Italy, overseeing online operations with a focus on user experience, and Head of Online Acquisition, driving business development and international marketing. Earlier experience includes serving as Affiliates Manager for Ad-Gency and an internship at Sky Italia. Roby S. holds a Bachelor of Arts in Political Science and International Relations from The Hebrew University of Jerusalem.
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