Emily Southall

Emily Southall has a wealth of work experience in the hospitality and tourism industry. From 2011 to 2018, they have held various roles in companies such as Mr & Mrs Smith, Red Letter Days, Voyage Privé, TUI Group, Sheffield Hallam University, Sheffield Futures, Best Western Stone Manor Hotel, Dolphin Corporate Consultants, Tourism Management Institute at Sheffield Hallam University, and CGC Event Caterers Ltd.

At Mr & Mrs Smith, Emily held the role of Hotel Partnerships Account Executive from 2018, Senior Member Services Consultant, and Member Services Consultant. Her roles included increasing commercial performance of existing hotel and villa partnerships, increasing profit margin and conversion rate of the assigned portfolio, establishing and proactively engaging with key internal departments, and driving a trading culture in the business.

At Red Letter Days, Emily was a Partnership Account Manager -Short Breaks/ Gourmet Experiences from 2017. Her roles included maintaining partnerships and building on existing relationships, securing offers with excellent margin and drive sales, and analysing sales and conversion rate data.

At Voyage Privé, Emily held the roles of Buyer - Hotel Contracting Manager from 2015 and Hotel Contracting Executive. Her roles included drawing-up product strategy for UK business plan, budgeting and implementing objectives, sourcing and contracting new products, growing awareness and establishing the brand to create new commercial opportunity, and securing exclusive flash sales offers with hotels in the UK.

At TUI Group, Emily was a Content Administrator (Fixed Term) from 2014. Her roles included managing content, growing area of content within the CMS, maintaining destination content, and ensuring content is consistently accurate and structured.

At Sheffield Hallam University, Emily was a Course Representative and Placement Representative from 2013. Her roles included attending student course & service meetings to voice student's opinions on modules and the university experience, providing knowledge and advice on researching placement positions and skills required in tourism and hospitality sector for placement seeking students, and providing feedback to placement team.

At Sheffield Futures, Emily was a Student Intern from 2014. At Best Western Stone Manor Hotel, Emily was an Accounts Assistant / Receptionist from 2012. Her roles included balance banking at the end of week from the sales/banking sheets against weekly figures, producing sales sheet with weekly record of sales, revenues, restaurant and banquet covers & average spends, and preparing reports for GM and head office.

At Dolphin Corporate Consultants, Emily was an Office Assistant from 2011. Her roles included creating a call & mail list, use of Excel to mail merge addresses for invites & delegate packs, contacting possible attendees to invite and inform on event taking place, and following up on calls to establish the number of attendees and liaising with the conference venues to ensure a successful event.

At Tourism Management Institute at Sheffield Hallam University, Emily was an Events Assistant from 2011. Her roles included pre-event organising, welcome desk registration, advising delegates, working a roving microphone, and general duties associated with running a large scale conference.

At CGC Event Caterers Ltd, Emily was an Events Assistant from 2011. Her roles included assisting delegates, maintaining the conference facilities, and hospitality care of media and press.

Emily Southall completed their BA (Hons) Tourism Management from Sheffield Hallam University from 2010 to 2014, focusing on Tourism and Travel Services Management. Prior to that, they attended Worcester Sixth Form College from 2008 to 2010.