MRC Group
Gilcimar Matos is an experienced professional in the fields of merchandising and sales. Currently serving as a Consultor de Merchandising at BD since September 2022, responsibilities include visiting major pharmacies to organize product planograms and conducting training for employees. As a Consultor de Vendas at Hypera since May 2019, Gilcimar focuses on optimizing service delivery to pharmacies, executing merchandising actions, implementing promotional campaigns, analyzing company metrics, and negotiating sales. Previous roles include a Promotor de Merchandising at Marco Marketing Brasil and a Promotor de Vendas at Ability Trade Marketing, where activities involved client engagement, product sales, merchandising applications, and training for sales personnel. Educational qualifications include a Superior Completo in Gestão Comercial from Unijorge and a Técnico in Segurança do Trabalho from the Escola de Engenharia da Bahia.
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MRC Group
MRC Group, a company founded with the goal of strengthening the global Trade Marketing ecosystem. To achieve this, it has three brands that specialize in different areas: Marco MKT, develops and executes marketing strategies at the point of sale; Xinnux, designs intuitive and technological platforms; and Blue O, seeks the adaptation of the Group's solutions in the Industry through innovative and exponential growth and evolution methodologies.