MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.

Research

MRI-Simmons

MRI-Simmons' headquarters in New York, NY, United States

Anna Welch

Mike Drankwalter

Michael Higgins

June Shih

Dan Zislis

Anika Ahmed

Sam Ramachandran

Mark Manders

Alan Resneck

Jim Collins

The Sales and Account Management team at MRI-Simmons is responsible for building and maintaining strong relationships with clients, ensuring their needs are met through expert guidance on consumer insights. This team drives revenue growth by managing key accounts, developing strategic partnerships, and delivering tailored solutions that enhance client satisfaction and engagement with MRI-Simmons’ data offerings. They play a crucial role in translating complex data insights into actionable strategies for agencies, brands, and media companies.

Sales and Account Management

The Research and Insights team at MRI-Simmons is dedicated to transforming complex consumer data into actionable insights that empower clients in their marketing strategies. By leveraging advanced research methodologies and innovative approaches, the team analyzes attitudinal and behavioral data to uncover the motivations behind consumer choices. Their expertise in research quality and digital survey operations ensures that the insights delivered are reliable and impactful, guiding advertisers and agencies in making informed decisions.

Research and Insights

The Digital Product Development team at MRI-Simmons is responsible for designing and enhancing innovative digital solutions that leverage consumer insights for clients. This multidisciplinary team collaborates on user experience, software development, and project management to create tools that facilitate data analysis and visualization, ultimately helping advertisers and media companies understand consumer behavior more effectively.

Digital Product Development

The Leadership Team at MRI-Simmons steers the strategic direction of the company, leveraging comprehensive consumer insights to drive innovation and growth. Composed of top executives, including the CFO, President, and SVPs of various functions, the team collaborates on research methodologies, product development, and revenue growth strategies, ensuring that MRI-Simmons remains at the forefront of consumer understanding in the advertising and media landscape.

Leadership Team

The Data and Analytics Team at MRI-Simmons focuses on transforming vast consumer data into actionable insights. By leveraging advanced analytics and data science techniques, the team uncovers patterns in consumer behavior and preferences, ultimately enabling clients to make informed advertising and media strategies. Their expertise spans data strategy, custom analytics projects, and ensuring data integrity to support comprehensive measurement solutions.

Data and Analytics Team

The Operations and Analytics team at MRI-Simmons is responsible for optimizing internal processes and analyzing data to enhance operational efficiency. This team collaborates across departments to implement strategic initiatives, ensure data integrity, and leverage technology to provide actionable insights that drive decision-making and support the company's goals in consumer behavior analysis. With roles ranging from financial oversight to cloud administration, they play a critical part in maintaining the organization's data integrity and operational excellence.

MRI-Simmons

Org chart

Teams

Sales and Account Management

Research and Insights

Digital Product Development

Leadership Team

Data and Analytics Team

Operations and Analytics

Offices

MRI-Simmons

Org chart

Teams

Sales and Account Management

Research and Insights

Digital Product Development

Leadership Team

Data and Analytics Team

Operations and Analytics

Offices

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