Risa Becker

SVP, Research Methods

Risa Becker is SVP Research Methods at MRI-Simmons where she is responsible for the overall methodology for MRI-Simmons' national consumer study. She and her team design field and media measurement methods, set research standards and policies, conduct R&D and oversee the Issue Specific and Starch AdMeasure products. Risa joined the MRI team in 1...


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  • SVP, Research Methods

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