Amy Herzog

SVP Strategy Director at MRM

Amy Herzog has a diverse work experience in the advertising and strategy field. Amy is currently employed at MRM as the SVP Strategy Director, a position they have held since October 2021. Prior to this, they worked as the VP, Strategy Director and Strategy Director at MRM from September 2019 to October 2021 and from January 2017 to September 2019, respectively. Amy also served as the Associate Strategy Director and Senior Strategic Planner at MRM from January 2015 to December 2016 and from May 2013 to January 2015, respectively.

Before joining MRM, Amy worked at BoomBox as a Strategic Planner from May 2011 to April 2013 and as a Usability Analyst from June 2010 to September 2011. Amy also worked as an Account Manager at BoomBox from June 2009 to June 2010. Additionally, they briefly worked as an Account Manager at Spero Media/Apel Inc. from April 2009 to June 2009.

Amy's earliest work experience was with WKP-Spier NY, where they worked as an Account Executive. In this role, they managed advertising processes for book publisher and dental insurance clients, including writing creative briefs, overseeing ad trafficking, and managing the media planning process. Amy held this position from December 2007 to January 2009.

Amy's career began in 2005 at Simon and Schuster, where they worked as an Advertising Coordinator. In this role, they focused on media planning, buying, and ad trafficking for all imprints of the company. Amy also facilitated communication between publishers, copywriters, and designers, and established relationships with publications, websites, and vendors. Amy held this position from July 2005 to November 2007.

Amy Herzog earned a Bachelor of Arts degree in Psychology from Northwestern University, which they attended from 2001 to 2005. Prior to that, they obtained a high school diploma from Townsend Harris HS.

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Timeline

  • SVP Strategy Director

    October, 2021 - present

  • Vp, Strategy Director

    September, 2019

  • Strategy Director

    January, 2017

  • Associate Strategy Director

    January, 2015

  • Senior Strategic Planner

    May, 2013