Chris W. is a seasoned analytics professional with extensive experience in driving data-driven insights and strategies across various B2B verticals. Currently serving as Director of Analytics at MRM since May 2019, Chris W. focuses on media analytics for a diverse client base, optimizing performance across digital channels. Prior roles include Senior Analyst at MRM, Manager of Analytics at Overstock.com, and Senior Analyst at Merkle, where Chris W. developed digital optimization strategies for major clients. Earlier experience as Product Manager and Product Analyst at Instructure involved leading product enhancements and dashboarding efforts, while initial roles as Marketing Intelligence Analyst at Clearlink established a strong foundation in testing and optimization. Chris W. holds an MS in Management Information Systems from California State University-Sacramento and has pursued a PhD in Information Systems at the University of Utah.
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