MRM
Fern Villafuerte serves as the Director of Analytics and Senior Program Manager at MRM since February 2020, overseeing program budgets and quantifying benefits across diverse client portfolios involving data management and advanced analytics. By implementing a performance and advanced analytics program, operational efficiency improved by 20% and costs reduced by 15%. Previously, as Service Delivery and Operations Manager, Performance & Analytics, Fern managed business intelligence and performance analytics projects, achieving a 50% reduction in report generation time through workflow automation. Earlier roles include Technology Lead at Cognizant, where support was provided for Google Analytics and Adwords, and Rich Media Specialist at WideOut Workforces Inc., managing resource allocation and developing rich media ads. Fern holds a Bachelor of Science in Information Technology from the University of Santo Tomas.
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MRM
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MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.