• MRM

  • Maximiliano Lacerda

Maximiliano Lacerda

SVP - Global Business Lead at MRM

Maximiliano Lacerda has extensive experience in the advertising industry, holding various leadership roles in renowned companies. Maximiliano is currently the SVP - Global Business Leader at McCann Worldgroup Spain. Prior to this, they served as the SVP - Global Business Lead at MRM//McCann and the Head of Global Clients at FLAGCX. Maximiliano also completed an EMBA at the Berlin School of Creative Leadership. Earlier in their career, Lacerda held positions such as Regional VP - Global Brands - Europe at McCann London, EVP - Global Clients at WMcCann, and Business Leader at JWT. Maximiliano began their career at McCann Lisbon and later worked as a Senior Account Director at McCann Erickson. Lacerda's work experience demonstrates their expertise in managing global clients, driving revenue growth, and executing successful marketing and communication strategies.

Maximiliano Lacerda completed a Master of Business Administration (M.B.A.) with a focus on Creative Leadership from the Berlin School of Creative Leadership in 2018. Prior to that, they attained a Bachelor's degree in Advertising from the Universidade Federal de Pernambuco. Additionally, Maximiliano holds a Bachelor's degree in Law from the Universidade Católica de Pernambuco. Maximiliano also pursued an MBA in Marketing from FGV - Fundação Getulio Vargas and completed an Extension Course in Marketing from The University of Georgia. The exact start and end years for the latter academic experiences are not provided.

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Madrid, Spain

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MRM

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MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.


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