Alessandra di Guida

Alessandra Di Guida is a seasoned Senior Business Analyst specializing in B2C Digital Channels at MSC Cruises since December 2022, where responsibilities include stakeholder communication and feedback integration to align product vision with business objectives. Prior experience as a Business Analyst at EMM Systems Consulting involved serving as a Product Owner for Walgreens Boots Alliance, focusing on refining business needs, collecting requirements, defining user acceptance criteria, and collaborating with UX designers and architects. Earlier roles at Optima Italia S.p.A. emphasized business processes analysis, requirements translation, and testing activities. Alessandra holds a Master's degree and a Bachelor's degree in Business Administration from Università degli Studi di Napoli Federico II.