Alex Schenekenberg de Medeiros

Alex Schenekenberg de Medeiros is a Tagging & Tracking Specialist at MSC Cruises since November 2023, with a strong background in analytics and digital marketing. Previous roles include Marketing Data Analyst at SwissBorg, Digital Analyst at BCA Europe and Mercedes-Benz.io, and Web Analyst at BNP Paribas, where Alex focused on A/B testing, dashboard creation, and tag management using tools like Adobe Launch and Google Tag Manager. Professional experience also encompasses positions as a Marketing Specialist at Landing.jobs and Chief Marketing Officer at Configr, demonstrating a comprehensive skill set in campaign management and data-driven decision-making. Alex holds a Master's degree in New Media and Web Practices, an MBA in Digital Marketing and Communications, and a Bachelor's degree in Radio, Television, and Digital Communication.