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Mariarita Mori

Global Ecommerce Product Manager | User Experience Strategist | CRO at MSC Cruises

Mariarita Mori serves as the Global eCommerce Product Manager and User Experience Strategist at MSC Cruises since June 2018, focusing on conversion optimization, user experience, and business strategy. Previously held roles include Corporate B2C E-commerce Coordinator and Usability Analyst at MSC Crociere S.p.A., where responsibilities encompassed mobile site coordination, user experience analysis, and digital innovation projects. Early experience includes a role in Public Relations at MSC Crociere S.p.A. and as an Italian language assistant. Mariarita holds an Executive Master in Web Marketing and Digital Communication from GEMA Business School and degrees in International Communication and Cooperation, as well as European and extra-European Languages and Literatures from two different Italian universities.

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MSC Cruises

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Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027. The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 240 destinations and welcoming more than 180 different nationalities on board. MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.


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