Sawssane B.

Sawssane B. currently serves as the Onboard Revenue Campaign Strategy Manager at MSC Cruises, a position held since July 2025. Prior to this role, Sawssane served as a Global CRM Expert at Explora Journeys from September 2024 to July 2025 and worked as the Global CRM Marketing Manager at Salomon between October 2022 and December 2024. Experience also includes serving as the CRM Marketing Manager at Meilleurtaux and as a Chef de projet marketing Digital et CRM at METRO France, where responsibilities included developing omnichannel client activation plans and executing targeted marketing campaigns. Sawssane began a career in marketing at CGI as a Marketing and CRM Consultant and has experience as a Marketing Management Officer at Cdiscount, where contributions included improving commercial relationships with third-party vendors. Early roles in marketing analysis and assistance at 2M TV and Clear Channel Outdoor Global laid the groundwork for Sawssane's expertise. Educational credentials include a Master's degree in Marketing from KEDGE Business School and a Master's degree from ENCG-SETTAT.