Samyra Agiel

Samyra Agiel currently serves as the Senior Field Marketing Manager for EMEA Central at Hexagon Manufacturing Intelligence, a role held since June 2020, and has been part of MSC Software GmbH since November 2006, where responsibilities include creating and implementing demand generation programs, managing budgets, and leading the Marketing & Inside Sales Team. Previously, Samyra held positions such as Global Event Manager at SECUDE IT Security GmbH and Marketing Manager for Switzerland at PeopleSoft (now Oracle), where experience encompassed lead generation campaigns, event organization, and public relations. Academic credentials include intensive studies in Communication and Marketing Management from the Institut für Marketing at the University of St. Gallen and a Marketing Specialist certification from KV Business School Zürich.