Christin Cruz

Christin Cruz is an accomplished Brand & Customer Manager at MSD Switzerland, specializing in GU Cancers since August 2018. Responsibilities include brand strategy development, market analysis, and execution of product launches, along with KOL engagement. Previous roles include Digital Lead in Oncology, focusing on digital customer engagement strategies, and Digital Campaign Manager for Vaccines, where Christin utilized agile methodologies to enhance public awareness efforts. Experience spans content marketing, social media management, and sales support across various organizations, including FLYER - Biketec AG and Arcmedia AG. Academically, Christin holds multiple degrees in Business Administration, Marketing, and Health Communication from institutions such as Lucerne University of Applied Sciences and Arts and Erhvervsakademi SydVest.