Rend Abdayem

Rend Abdayem is a Principal at MSE - Management Solutions Experts, with extensive experience in managing organization transformation programs and projects across various sectors in the MENA region, including Government, ICT, and Healthcare. Expertise encompasses strategy and performance management, organizational restructuring, process reengineering, and human capital transformation, with a strong focus on developing strategic roadmaps, performance metrics, and talent management frameworks. Previous roles include Industrial Engineer at Khonaysser Motors, where production processes were optimized, and Researcher at the University of Bath, investigating aerodynamic phenomena. Rend holds an MSc in Aerospace Engineering from the University of Bath and a BSc in Mechanical Engineering from the University of Balamand.