Rick Frazier

Local Account Executive at Mspark

Rick Frazier has extensive experience in the field of direct marketing and media. Rick most recently worked as a Local Account Executive at Mspark starting in December 2021. Prior to this, they were the Owner/Director of Celebration Mailers of Forsyth, Davie, and Davidson Counties from March 2021 to October 2021.

Rick also previously worked at Mspark as a Territory Sales Representative from April 2019 to February 2021. Before that, they held the position of Director at Consortia Direct Marketing & Media, LLC from February 2011 to April 2019. In this role, they launched and managed an independent data and direct response media strategy and buying agency focused on the senior, health, and medical market sectors.

From July 2007 to March 2011, Rick worked as a Senior Account Director at Morgan Direct, where they acquired and managed agency clients, resulting in $600K in annual agency revenue. Rick also provided guidance and consultation to clients on direct response mailing lists, insertion media, and lead generation responses for new customer acquisition and sales generation marketing efforts.

Earlier in their career, Rick worked as an Account Director at I-Behavior from July 2005 to April 2006, where they developed and managed relationships with over 100 strategic client accounts. Rick also served as AVP Marketing at Homeowners Loan Corp from October 2003 to March 2005, where they managed various marketing programs such as database marketing, direct mail, internet, and yellow page advertising.

Rick's previous positions also include SVP at PARADIGM Direct Marketing, Inc. from August 2000 to September 2002, National Accounts at Abacus Direct from August 1998 to April 2000, and various roles at PARADIGM Direct Marketing, Inc. from August 1994 to August 1998, including Divisional President, Vice President, and Marketing Manager. Throughout these roles, they acquired and managed client accounts, oversaw forecasting and account growth, and executed direct marketing campaigns.

Rick Frazier's education history began at Liverpool High School, where they attended from 1978 to 1980. Following this, they attended Bradley Central High School from 1979 to 1982, earning their HS Diploma with a focus on Journalism. Rick continued their education at the University of Tennessee, Knoxville, from 1982 to 1986, where they obtained a Bachelor's of Science degree in Communications with a specialization in Advertising.

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Timeline

  • Local Account Executive

    December, 2021 - present

  • Territory Sales Representative

    April, 2019