Allie Lichtenberg

Allie Mottola Lichtenberg is an accomplished professional in media buying and marketing analytics, currently serving as the Owner & Campaign Optimization Consultant at AD LUCEM and as a Programmatic Trading Lead at AdLib. With experience as an Educator & Wingman at M^2 and Associate Program Director, Advanced Attribution at Canvas Worldwide, Allie specializes in advanced attribution services. Previous roles include Senior Director positions at DeepIntent and MEASURED, where Allie managed a diverse client portfolio and improved client satisfaction. Notable achievements at Hearst Magazines include receiving the 2021 Spotlight Award and ranking among the top-performing managers in management support. Allie's career also encompasses significant contributions in programmatic advertising and client management across multiple organizations. Allie holds a Certificate in Historic Preservation Studies from New York University, an MBA from Iona University, and a Bachelor’s degree in Biology, Chemistry, and Studio Art from Manhattanville University.