Heather Purdum

Heather Purdum has a strong background in market research and analysis, working in various roles at companies like comScore, Inc., The ARS Group, MSW Research, and Ipsos ASI. In their current role as Senior Account Manager at MSW Research, Heather leads on a platform-based copy testing solution and is responsible for driving business growth and revenue generation. Prior to this, Heather worked as an Analyst and Lead Analyst, providing consultation to companies on advertising goals. In their earlier roles at Ipsos ASI, Heather managed research projects from start to finish and assisted in proposal creation and presentation preparation.