Hanna Laurinus

Hanna Laurinus is an experienced professional in the automotive industry, currently serving as the Incentives & Planning Section Manager for Nissan Benelux & Scandinavia at MSX International since May 2025. Previously, at Nissan Motor Corporation from February 2017 to April 2025, Hanna held roles including Incentives & Planning Section Manager and Network Business & Performance Section Manager, focusing on campaign planning and dealer profitability in the Nordic countries. Earlier experience at Nissan Nordic Europe Oy included positions as a Parts Product Specialist and Corporate Sales Coordinator, along with participation in Nissan's European Graduate program. Hanna's career began with internships in customer insights and event management, supported by a Bachelor's degree in Consumer Economics from the University of Helsinki and a Master's degree in Marketing from the Turku School of Economics.