Erik Pettie

Erik Pettie has over 20 years of experience in the music industry. Erik is currently the SVP/Head of Artist Services & Partnerships at mtheory LLC. Before that, they worked as the Head of Artist Strategy, Editorial & Marketing Partnerships at TuneCore, VP of Digital Marketing & Brand Strategy at Cash Money Records, Senior Director of Marketing & Strategy at Republic Records, Senior Director of Marketing at Motown Records, Director of Digital Marketing at Universal Music Group, and Marketing Manager at Alloy Media + Marketing. Erik'scareer in the industry began as a College & Lifestyle Marketing Representative at Universal Music Group.

Erik Pettie obtained a Bachelor of Science degree in Marketing from the University of Maryland in 2002. From 2002 to 2004, they pursued a Master of Arts degree in Music & Entertainment Professions from New York University.