Erik Pettie has over 20 years of experience in the music industry. Erik is currently the SVP/Head of Artist Services & Partnerships at mtheory LLC. Before that, they worked as the Head of Artist Strategy, Editorial & Marketing Partnerships at TuneCore, VP of Digital Marketing & Brand Strategy at Cash Money Records, Senior Director of Marketing & Strategy at Republic Records, Senior Director of Marketing at Motown Records, Director of Digital Marketing at Universal Music Group, and Marketing Manager at Alloy Media + Marketing. Erik'scareer in the industry began as a College & Lifestyle Marketing Representative at Universal Music Group.
Erik Pettie obtained a Bachelor of Science degree in Marketing from the University of Maryland in 2002. From 2002 to 2004, they pursued a Master of Arts degree in Music & Entertainment Professions from New York University.
April, 2023 - present
Director, Strategic Engagement And Partnerships at Virginia Tech
Vice President, Center Of Excellence, Global Advertising & Partnerships at NBCUniversal
Head Of Partnerships & Strategic Initiatives, The Roux Institute at Northeastern University
Associate Director, LINK Center For Advancing Partnerships at Virginia Tech
Director, Advertising Sales & Brand Partnerships - Automotive & CPG (food / Bev) at Netflix
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