mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritizes streaming to build a large, engaged fanbase and optimizes campaigns to maximize revenue in artists' largest earnings areas (typically live music). Our services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.

mtheory was founded in 2010 and has offices in New York, Los Angeles and Nashville.

Music

Streaming

mtheory LLC

Cameo Carlson

Eric Fritschi

Ed Rivadavia

Carmela F.

The Marketing Team at mtheory LLC is responsible for developing and executing innovative marketing strategies that enhance artist visibility and engagement. This includes managing digital and social media campaigns, optimizing streaming performance, coordinating tour marketing, and collaborating with the Creative Services team to produce compelling content. The team leverages data-driven insights to maximize revenue across key areas like live music and distribution, ensuring a holistic approach to artist development that aligns with mtheory's mission.

Marketing

About

Team members

Other teams at mtheory LLC

Leadership Team