mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritizes streaming to build a large, engaged fanbase and optimizes campaigns to maximize revenue in artists' largest earnings areas (typically live music). Our services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.

mtheory was founded in 2010 and has offices in New York, Los Angeles and Nashville.

Music

Streaming

mtheory LLC

Cameo Carlson

Eric Fritschi

Ed Rivadavia

Carmela F.

The Leadership Team at mtheory LLC oversees the strategic direction and operational management of the company, ensuring alignment with its mission of empowering artists and their managers. This team is responsible for high-level decision-making, financial oversight, marketing initiatives, digital and social strategies, and fostering key partnerships. Together, they focus on maximizing revenue opportunities and enhancing artist development through innovative and holistic approaches.

Leadership Team

About

Team members

Other teams at mtheory LLC

Marketing