Ximena Hernandez Buffa

Ximena Hernandez Buffa is a New Business Director & Co-founder at MTI Selling, specializing in driving business growth in the tech industry. Ximena is also a Professor at ORT, teaching digital personal branding and B2B business strategy. Additionally, Ximena is a Partner at Red MAD, supporting personal digital branding and social media diffusion. Ximena previously held roles in marketing and communication at Vertis tecnología and IMAGEN S.A. Ximena has a Master's degree in Educational/Instructional Technology from Tecnológico de Monterrey. Prior to their current roles, Ximena worked as a journalist at El Observador and holds a degree in Communication Management and Journalism from Universidad de Montevideo.