Bernice Samuels

Bernice Samuels is an accomplished executive with extensive experience in brand development and marketing across various industries. Currently serving as the MTN Group Executive for Brand and Marketing since January 2017, Bernice has previously held significant roles, including Board Member at aYo Holdings and Chairperson of the Thrive Fund at The South African Breweries. With a background in strategic leadership at FNB South Africa, where Bernice was Executive Director of Strategy and Business Development, Bernice also contributed to earlier positions at MTN and MultiChoice Group. Educational credentials include an MBA and a Postgraduate Diploma in Management from the Wits Business School, along with a Bachelor of Science Honours and a Bachelor of Science from the University of Cape Town.