Yacinthe Yao

Yacinthe Yao is a seasoned marketing professional with extensive experience in various roles. Currently serving as a Marketing & Commercial Senior Manager at MTN since 2016, Yacinthe is responsible for defining and implementing commercial and marketing strategies to meet company objectives, particularly in mobile money brand management and product development. Prior to this role, Yacinthe held positions at Unilever, managing customer marketing for both the Home Care and Food categories, where strategic planning and in-store activation were key responsibilities. Earlier career experiences include roles at DIGITAL AFRIQUE TELECOM as a Product Manager and Business Development Manager Junior, focusing on project management within English-speaking African markets. Yacinthe also worked at Wendy & Co as a Responsable Strategie et Developpement, leading marketing activation programs. Yacinthe holds a degree in Marketing from ESCA and a Master's degree in Engineering with a specialization in Marketing from INP-HB.