Flora T. is a highly experienced marketing professional currently serving as the Digital Channels Manager at MTR Corporation Limited since April 2021. In this role, Flora focuses on digital strategy, project implementation, and engagement initiatives, driving customer acquisition and revenue through innovative content marketing and channel development. Flora has successfully launched MTR's revamped e-Store and played a pivotal role in enhancing mobile user experience. Previous experience includes positions as Senior Marketing & Communications Executive at Hongkong Land Limited, Senior Account Manager at mcgarrybowen, and various roles at DDB Group Hong Kong and McCann Worldgroup, contributing to notable brands and campaigns. Flora's work has been recognized with multiple awards in loyalty, engagement, and mobile marketing.
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