Juliana Silva

Juliana Silva is an accomplished account manager and senior commercial executive at Mtrix - An NIQ Company since July 2025, specializing in the development and reactivation of strategic B2B accounts through consultative sales of data and SaaS solutions. Prior experience includes business development at dunnhumby, focusing on identifying new B2B opportunities and aligning data solutions with client goals, as well as managing shopper insights and client portfolios in the retail and FMCG sectors. At GfK, Juliana held roles in customer success, managing key accounts and generating actionable insights for technology manufacturers, while earlier experience at NielsenIQ encompassed performance analysis for regional retail chains. Juliana's career began at Bradesco, where coordination of customer service teams in the Prime banking segment was achieved. Education includes a Master's degree in Market Research and Consumer Insights and a Bachelor's degree in Social Sciences and Consumption from ESPM Escola Superior de Propaganda e Marketing.