Vitória da Silva

Vitória da Silva is a Senior Marketing Analyst at Mtrix, part of NielsenIQ, with six years of experience in marketing, including five years focused on technology companies. They have successfully driven demand generation and growth strategies, achieving significant revenue targets and optimizing marketing performance through inbound and outbound channels. Prior roles included positions in marketing at payfy and Cognitivo.ai, and they have completed a Bachelor's degree in Communication with a specialization in Advertising from Faculdades Oswaldo Cruz, along with a postgraduate program in Big Data applied to Marketing Intelligence at Pontifícia Universidade Católica.