Vigor
Diane Ferreira Nascimento is a seasoned marketing professional with extensive experience in product marketing and brand management across various industries. Currently serving as a Senior Product Marketing Analyst at Vigor since May 2024, Diane previously held a similar position at Viveo, focusing on category management and innovation in retail for multiple brands. Earlier roles include Senior Marketing Analyst at M. Dias Branco, where Diane developed and implemented marketing projects, and at Catupiry®, where responsibilities included brand positioning and campaign management. Diane's career began with roles in sales administration, including a young apprentice position, progressively leading to significant marketing responsibilities. Diane holds a Bachelor's degree in Business Administration from Uninove and has specialized training in Strategic Marketing and Customer Service.
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Vigor
Vigor is present in the routine of millions of Brazilians with products that are synonymous with pleasant moments, as their purpose is to feed a more pleasant life. Because to feed is to nourish, encourage, inspire. Because making people's lives – each and every one of them – more enjoyable is making things lighter, healthier, happier. They are more than 4,000 people who make sure that brands such as Grego, Banda Azul, Danúbio, Amélia, among others, reach the shelves of points of sale and the homes of their consumers, every day. And for that, it takes a lot of strength! Being Vigor calls for vigor. It asks for energy to have an owner attitude, inspiring everyone around us. It asks for authentic people who create value through work to dream big, achieving the unimaginable. It asks for practicality to deal with the challenges of everyday life, always doing the right thing and not the easiest thing. Being Vigor is to identify with their values and seek a dynamic environment, with space to create, learn in practice and be part of an intense, open team that makes it happen. Serving more than 23.6 million homes and approximately 60 million people a year in the country requires vigor.