Adam Roberts

Adam Roberts is the Adventure Expansion Manager at Much Better Adventures. Prior to this, they worked as a Finance Business Partner at Newell Brands from June 2018 to December 2021. In this role, they were responsible for liaising with sales managers and business partners, overseeing budgeting and re-forecasting initiatives, and generating comprehensive financial models. Adam also negotiated with customers and contributed to sustainable financial planning.

Roberts was instrumental in establishing a new pricing structure and rebate program for the distributor channel, which led to an annual net revenue increase of over one million USD. Adam also ensured financial approval of all discounting and promotional activities while achieving margin targets and supporting long-term, sustainable growth.

In addition to their finance-related responsibilities, Roberts also designed data visualisations for presentations, year-over-year and month-over-month performance tracking files, as well as sales forecasting models. Adam also monitored and updated automated BI reporting, trained new staff to effectively use OBIEE, and managed the implementation of new functionality.

Adam Roberts has an affiliate membership with the ACCA and a Bachelor's degree in Applied Accounting from Oxford Brookes University. Adam is also certified by Microsoft in Analyzing and Visualizing Data with Microsoft Power BI.

Adam Roberts reports to Megan Devenish, Head of Adventure. Some of their coworkers include Marta Marinelli - Adventure Expansion Manager, Anne Von Osterhausen - Adventure Operations Manager, and Jenny Cox - Adventure Operations Manager.